Areas of Practice
Strategic Clarity & DirectionWorking with leadership to define what matters most and what can wait.
This includes decision sequencing, focus, realistic growth pathways and removing competing priorities that slow progress. The work often centres on creating a clear narrative leaders can act on and communicate internally.
Commercial Structure & PerformanceAssessing how the business actually makes money — and where friction exists.
This may involve portfolio architecture, pricing logic, route-to-market strategy, channel mix and organisational capability. The focus is improving performance through structural clarity rather than short-term activity.
Brand & Commercial Integration
Bridging the common gap between brand ambition and commercial execution.
Ensuring positioning, portfolio decisions, sales priorities and resource allocation support each other rather than compete. This work helps businesses avoid over-extension and align story with reality.
Moments of Transition
Supporting businesses navigating change — growth, reset, leadership shifts, ownership evolution or market pressure.
The role is to provide perspective, stabilise decision making and help leadership move forward with confidence during periods where complexity increases.
Portfolio & Market Focus
Helping define where to play and where not to.
This includes portfolio simplification, prioritisation of markets and channels, and clarifying the role each brand or tier plays within the business. The objective is concentration of effort and clearer commercial intent.
Leadership Alignment
Creating shared language and decision frameworks across leadership teams.
Often involves facilitating difficult conversations, clarifying expectations and helping teams move from discussion to action. Alignment reduces noise and accelerates execution.
Special Projects & Sensitive Work
Advisor to Founders & CEOs
Independent involvement in work that requires discretion, pace and experienced judgement.
Examples may include organisational questions, partnership considerations, strategic reviews or situations where internal dynamics make objectivity valuable.
Providing a confidential sounding board for high-consequence decisions.
This work is less structured but often highly impactful — helping leaders test thinking, pressure-check assumptions and maintain perspective.
Engagements typically span multiple areas simultaneously, reflecting the interconnected nature of premium wine businesses.