Independent Commercial Strategy for Wine Businesses at Inflection Points

Wine businesses reach moments where operational expertise is no longer enough.
I work alongside founders, executives and owners to bring external commercial thinking to decisions that shape direction, growth and value.

Denys St Pierre — Why Me?

With more than two decades inside premium wine businesses, I bring independent commercial judgement to moments of change, growth and complexity.

My experience spans brand, commercial and leadership contexts — providing a whole-of-business perspective rather than a single discipline view.

I work across owners, executives and teams, helping translate complexity into clear direction.

• Pattern recognition built from multiple business models, market cycles and organisational pressures

• Ability to diagnose the real issue beneath the stated problem

• Commercially grounded advice that considers margin, structure, capability and timing

• Strong prioritisation — what matters now versus what can wait

• Independent perspective without internal politics or agenda

• Language leaders can use internally to create alignment and momentum

• Discretion and trust as operating principles

• Selective engagements that favour depth over volume

• Pace without haste — moving work forward without rushing decisions

Having lived and worked in Margaret River for over 20 years, I understand the realities of running a winery here. Production, tourism, cellar door performance, wholesale pressure, wine club expectations and cash-flow timing all intersect — often creating complexity that is hard to step back from while operating day-to-day.

I’ve operated at senior leadership and General Manager level within a leading winery, restaurant and distillery environment. I’ve overseen sales, production coordination, DTC growth, procurement, bottling schedules, product development and team leadership. I understand the pressure because I’ve carried it.